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  #1  
Old 07-Mar-2007, 19:05
womend womend is offline
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Google loses $1 billion US a year to click fraud


Google Incorporated claims the company loses about $1 billion US a year to "click fraud" and similar scams on its ad service. Special software that can click on an ad repeatedly can be used to inflate a rival company's advertising costs or boost a site operator's own revenue gained from displaying the ads. Advertisers have been asking Google for a clearer picture of the reach and effectiveness of their ads. Google does not charge its advertisers for clicks it determines to be invalid, effectively cutting into the company's revenue.

"Our invalid clicks rate has remained in the range of less than 10 per cent of all clicks every quarter since we launched AdWords in 2002. Click fraud protection is something we take very seriously, and it requires a great deal of research and development to do effectively. [The] figures illustrate the significant level of proactive protection we provide, and how this has resulted in minimizing the actual impact of click fraud on advertisers," wrote Shuman Ghosemajumder, Google's business product manager for trust and safety, on the company's Inside AdWords blog late Thursday.

News source: http://www.cbc.ca/technology/story/2007/03/02/tech-googleclickfraud-20070302.html
  #2  
Old 07-Mar-2007, 19:07
womend womend is offline
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Re: Google loses $1 billion US a year to click fraud


I can't post the News Source url, here's the link :
http://www. cbc.ca/technology/story/2007/03/02/tech-googleclickfraud-20070302.html
  #3  
Old 28-Jun-2007, 20:36
CarlSamson CarlSamson is offline
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Re: Google loses $1 billion US a year to click fraud


Yea, it's amazing isn't it? But they make a lot more than that so its not gonna bring them down though...
  #4  
Old 29-Dec-2010, 09:03
diggs diggs is offline
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Re: Google loses $1 billion US a year to click fraud


this is extremely wondering news for all advertisers and publishers. .
  #5  
Old 01-Jan-2011, 14:36
iFuseHost iFuseHost is offline
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Re: Google loses $1 billion US a year to click fraud


Yeah it is bad but i do see things like DOWNLOAD NOW on download sites and people earn money from that, i think google need to stop that aswell.
  #6  
Old 25-Feb-2011, 07:07
ynj ynj is offline
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Re: Google loses $1 billion US a year to click fraud


well google should prevent invalid click
  #7  
Old 04-Mar-2011, 13:37
U135DX U135DX is offline
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Re: Google loses $1 billion US a year to click fraud


1Million, wow thats alot of money!

but, im sure they dont actualy lose that much because the ad get paid for anyway.

if they were truely losing so much do you no think they would just stop this service?
  #8  
Old 23-Nov-2011, 13:06
TemplateSpin TemplateSpin is offline
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Re: Google loses $1 billion US a year to click fraud


soon enough, google might be very strict to users as well.
  #9  
Old 04-Dec-2011, 19:09
mani1239 mani1239 is offline
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Re: Google loses $1 billion US a year to click fraud


But Google is banning those people
  #10  
Old 19-Dec-2011, 15:57
phoenixnap phoenixnap is offline
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Re: Google loses $1 billion US a year to click fraud


This is an old thread.... originally posted back in 2007. This might be no longer valid. Do we know what the current losses are to click fraud? I am going to assume that it is now SEVERELY reduced from this past data.
 


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