I get this e-mail about search engines, which I somehow signed up for and I recieved an interesting article about how Adsense has the potential to cause small time affiliates to be crippled by its phenomenal simplicity. Whereas before people had to find the right affilliate to match the content, Adsense just does it for you.

Check out the article here:
http://searchengineoptimism.com/Goog...affiliate.html

I am not commenting on that article since I didn't read it through. What I can share here and now is my personal opinion - since I had thought about it from day 1 of using AdSense.

I will randomly list my thoughts below:

• For every website that gets into AdSense, there will be 100s if not 1000s more, that will NOT.
• AdSense should boost overall online advertising rates which has so far been pathetic.
• Affiliate Programs like CJ.com and some others will suffer temporary periods of 'quiet' but their 'services' will still be very much in demand in the long term.
• Hardest hit from the arrival of Google's AdSense and Overture's similar-thingy (set to be launched soon) are Ad Networks such as BurstMedia and the other Ad Networks that I can't list here, since they are all banned on these forums! To be honest, I am not sorry to see them fold-up and die a slow death (with the exception of BurstMedia of course).
• Eventually AdSense CTR will be better on non-webmaster related websites only, due to the fact that nearly every webmaster (newbie or old-hand) will either know about or recognise Google AdSense ads from a mile away...
• Sooner or later, everybody and his uncle will recognise the signature Google AdSense ads and banner fatigue will set in. The novelty will end right there... and we will await the next big thing in online advertising - from Google, no doubt!

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J de Silva
Learning Journal | GIDForums™ | GIDNetwork™ | GIDWebhosts™ | GIDSearch™

In retrospect, it may work for them as an identification of a trustworthy advertisement and helping out others in the web community (aahhh!)
Again this has got to be a good thing. Ok there's been an explosion of people clicking on it going "ooh what's this", but now the clicks are going to be "this is a good advertisement because it is relevant to the content I am looking for". The thing isn't perfect, but it has to be a good thing that the other ad agencies will have to wake up and smell the coffee realising that they have to compete with the earnings of Google, which is very difficult because noone can work out what percentage they are taking.

Rob

IMO the novelty is already wearing off. I see it in the steady decline in daily earnings...and I have a feeling that if advertisers don't get the same ROI as regular AdWords, you might see many of the currently high paying ads pulled.

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I doubt very much that that has already started to happen, my stats don't show a decline yet. You just might be going through a stretch of bad days...

On the other hand, of course there will be a number of AdWords advertisers who will 'panic' and limit their ads to only Google SERPs - this is to be expected. They are also most likely small companies run by 1 or 2 individuals with no real marketing plan or limited advertising budget AND under-estimating the power of BRANDING, as usual.

How can you calculate ROI for establishing your brandname?

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J de Silva
Learning Journal | GIDForums™ | GIDNetwork™ | GIDWebhosts™ | GIDSearch™

Scratch that theory....yesterday was my best day ever! I'll stay on the bandwagon as long as it lasts.

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Mondays and Tuesday's seem to be the best days (as far as I can tell from this short time). Its to do with the kind of mode people are in. People seem to be more business minded on these days after a decent break at the weekend.

Rob

How odd... my 'trend' (so far) seems to reveal better 'performance' towards the end of the week! Mondays being the worse. Go figure...

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J de Silva
Learning Journal | GIDForums™ | GIDNetwork™ | GIDWebhosts™ | GIDSearch™

Maybe it's that "cyber monday" theory?

I'm too tierd to read the article, but I can say that Google Adsense wont mean the death of many small affiliate programs, as many webmasters totally refuse to use it, or they can't...

For instance: I know of 1 webmaster who uses Adsense, and most can't even signup to it, so they go for smaller ones like questseek...