I am assuming that this is only available if you splash the cash to Looksmart/msn but load up your IE6 and just type in for example:
fun websites

The search page appears as normal but also, the first on the list appears automatically. Maybe it is because I don't search that way normally but perhaps other people do. £149 is a bit much for something like that unless you have a commercial site that is very unique or no-one else has paid and has those words appearing. Although, that is the only way to appear on MSN with a commercial site so its both for the bargain if you get my meaning.