Crystal Semantics' Textonomy Advance

JdS · #1 09-Nov-2004, 05:50

Crystal Semantics Launches Textonomy Advance - The Next Generation in Targeted Contextual Advertising Technology

Quote:

...Currently, prevalent contextual advertising systems merely deliver ads based on the presence of particular keywords. This method is fundamentally flawed as words can easily be taken out of context. The results can be disastrous for brands as in the case where advertisements selling knives appeared alongside a news story reporting a stabbing.

Textonomy Advance analyzes the content of a Web page to identify not just the keywords, but the context in which they are presented, drawing upon human understanding of language to go beyond the inadequate mathematical algorithms currently used by major search engines. Textonomy Advance is extremely flexible allowing marketers to deliver the right message at the right moment to their target audience in any ad format they require...

more...

I received the news via an email today and this sounds very interesting. I wonder if they are already accepting publishers. Anyone care to find out?

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