What is E-Mail Marketing and how does it work?

Hello Friends......

Email marketing is, as the name suggests, the use of email in marketing communications.

In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

* Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
* Sending emails designed to encourage customer loyalty and enhance the customer relationship
* Placing your marketing messages or advertisements in emails sent by other people


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