Community websites are websites that create meaningful relationships through online. They improve the cooperative spirit and connect people living in different parts of the world. A www.ispg.co.in was only meant for creating friendly relations during its inception, but now the online virtual community carries different roles. Community websites work as business promoter, information sharing platform, charitable service provider and topical conversation dais in changed environs.

Virtual communities have special and distinctive focus with a clear purpose to meet members’ needs and necessities. For business institutions, community website is an ideal location to get access to competing vendors and publishers. In business promotion, community websites connect people together and share their opinions in an open platform. This will be a correcting measure for the firm and if the product is a good quality one, business promotion is easy and comfortable with a community website. In community websites, content is dynamic and sites participate members in content development. Members feel it convenient as they are opened to a space where they can find information and express their opinion in public. Virtual communities in World Wide Web are of different nature, but all communities entertain participation of member in the website.